Tudou Video Watch Online Video Jumped
Sohu Video, part of Internet portal Sohu Corp., was close behind at 13.3 percent.Youku, founded in 2006, says it gets 200 million visitors a month. Youku had 25.6 percent of the market and Tudou 14.5 percent. It said the total might pass 445 million by the end of 2012.Total industry revenue rose 139 percent over a year ago in the three months ending in September to 1.5 billion yuan ($238 million), according to Analysys International, a research firm. But while viewership and revenue are soaring, companies are losing money as costs for programs, marketing and Internet bandwidth rise.The number of Chinese who watch online video jumped from 284 million in 2010 to 394 million in 2011, according to CMM Intelligence. That raises the threat communist leaders might tighten controls to protect their media presence.Tighter regulation might “threaten private online video sites’ very existence, and put investors at risk,” said CMM Intelligence, a media consulting firm in Beijing, in a March report.Chinese video websites make money from advertising and also have pay-per-view and other premium services. Exchanges, accuse each other of trying to use legal claims to gain a competitive edge.“Youku think they can live on free traffic without paying for the content,” said Tudou CEO Gary Wang in a statement, “and they are trying to hide the fact that they are actually not as competitive as they pretend to be.”Both companies reject the accusations in the lawsuits.“Tudou is playing games,” said a Youku spokeswoman, Jean Shao.Beijing has allowed such private companies to flourish with fewer of the controls imposed on China’s entirely state-owned newspapers, TV and radio, possibly to avoid stifling what is seen as a promising high-tech industry.Their surging popularity threatens to erode viewership for state TV, which Beijing sees as a tool to mold public opinion.
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Tudou Video Download Shows To
“The online video guys are terrified that if there are statistics that show the ‘golden demographic’ dropping TV to watch online video, then the government is going to come after them. Viewers can download shows to watch on mobile phones during their morning subway ride.Neither the government nor private researchers have reported on how many online viewers might have abandoned state TV outright.“We all know it’s taking place but nobody wants to go out and publicize the data,” said Wolf, chairman of Wolf Group Asia. But the government bars foreign programs from prime time and any material deemed racy or vulgar, leading to a schedule heavy with family-friendly but dull historical sagas and variety shows.Video websites, with looser controls, show dramas and comedies from the United States, Taiwan and Europe and their own programs.
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